Itaconix (LON: ITX) is the world leader in polymers from itaconic acid. Itaconix designs and manufactures high performance, cost effective and sustainable ingredients that are a key component of products in personal care, homecare and industrial sectors. The start-up business is highly focused on its investor base and establishing commercial success with industry leading collaborative partners. The website was outdated and did not represent the company, the brand or its mission effectively. A priority for the business to succeed is to have a website that presents the company, its products portfolio, and the leadership in its best light. Having extensive experience in marketing polymers and technology b.brand agency was a good fit to work with the Itaconix team to design and deliver the new website.

We approached the project with the brand top of mind. The company's tagline is "Polymers for Better Living™" and we wanted the website to represent the business and its capabilities in a positive, fresh way. Offering functionality, sustainability and cost-advantages to its customers is a primary focus for the business. Investors are a critical audience so a key element of the website is an Investor Hub providing easy access to all investor relations information and assets. Further, the aim of the sight is to focus on the capability of the polymers rather than placing too much emphasis on the science behind the polymers, with that in mind we aimed to keep the content simple and design clean. The new site launched in February 2020 and is well-received by the company, its investors, and its partners. The website will support business growth and help the Itaconix team realize success.