The company had an old website and an outdated brand, and it did not reflect its high-value product portfolio and capabilities. Working with a creative agency, we developed a new brand identity and launched a new website with a refreshed modern logo, and tagline, “Your product, actively protected.™” Having significant experience in brand design and management, Amelia worked closely with the Legal advisory committee to manage the company’s trademark portfolio to ensure its trademarks were maintained correctly so the business could realize the value. The company had historically focused on patent protection but didn’t understand the nature of branding. “Patents expire, trademarks don’t.”
She also introduced the company to video as a useful Digital Marketing tool. She contracted a video production team to develop short-format educational videos and animations to communicate complex technical messaging. The Activ-Blister™ solutions video realized much success in reaching a broad audience and driving leads for the business. The videos were constructed to convey science-oriented content in layman’s terms to spark an understanding of what the company’s active polymer technology platform is and how it can be applied across a diverse product portfolio.