Radical Marketing
Website for Green Growth
Brief
Radical Plastics, Inc. is a woman-owned startup business in the Cleantech space. Co-founded by Dr. Yelena Kann and Kristin Taylor, the company has the goal of making a meaningful contribution to the battle against plastic pollution. Veterans of the plastics industry, the founders know the impact these materials have on the environment, and they are focused on creating a better and more sustainable solution.
Our agency was engaged to design and manage the company’s website and establish an online presence for the business to increase their brand awareness and appeal to strategic partners and investors.
Deliverables
Based on our expertise in plastic film, we were contracted to support the start-up business in the positioning of their game-changing solution to plastic pollution. Radical Plastics contracted our team to manage the website and establish its online social media presence, focusing on their drop-in replacement for conventional plastics that is economical, recyclable, and fully biodegradable.
Results
We designed and managed a website that showcases the company’s radical solution to plastic pollution, highlighting its commercial achievements with an interactive timeline. We established and grew a robust social media presence for the business across its channels, they now have a LinkedIn audience of over 1200. Our agency implemented effective email marketing campaigns which yielded strong performance results and engaged their target audience and investors.
