We worked closely with the internal stakeholders, SWM, and the web development team to design and develop a robust website infrastructure that would serve the needs of the diverse businesses and complex range of products. The result, a dynamic, content-rich website with cutting-edge functionality. It is a primary lead generation platform and resource for a variety of audiences, including customers, media and prospects.
SWM required significant support in social media to merge the acquired business cross-channel profiles. LinkedIn was a particular challenge – due to its restrictions. We led a campaign to get the acquired business followers and employees to move to the SWM Intl. company page, which had 3740 followers. Today, it has over 20K. The effort was a success, but it took a lot of creative tactics and communications to achieve the desired outcome.